Lose Weight ... Work Out More ... Cut Back on Spending ... Get a Financial Plan – Sound familiar?
We all start with strong resolve and we are determined to crack the nut this time. But then what happens?
The Willpower Trap
Funny that this runs contra to everything we’ve previously been told: If we just have enough willpower we’ll be able to make that change … almost overnight. And yet that’s not the typical result.
Are we really that weak in our resolve? Behavioral science says “No”.
Willpower alone is not the key ingredient, and our thinking that it should be often creates a new dilemma, instead of getting us to our goal. So best to avoid that trap.
Continue reading "Behavioral Finance: New Year; New Habits" »


